Marketing

Marketing T Level

Starting September 2025

Students will develop an understanding of a broad range of issues relevant to the sector, including:

• The Business Environment including the different types of organisations and their impact society and the external environment
• Different forms of legal entities that organisations can form
• How and why organisations set objectives
• Operations and Business functions and how they work
• How size, purpose, business lifecycle phase and sector have an impact on organisations
• The different types of internal and external stakeholders
• How current and emerging digital technologies impact on the way organisations operate and how this is changing
• Organisational cultures and values, how and why they vary, and how they are expressed externally
• The purpose of marketing, how it adds value to an organisation
• Role of marketing including marketing as a management process
• The key differences between consumers and customers and the different ways to influence them
• Routes to market including the role of suppliers and procurement
• Customer personas and how they are used to determine marketing campaigns
• Different types of customers and consumers and what influences their behaviours
• Organisational purpose and business aims including for profit and not for profit marketing objectives
• The marketing and extended promotional mix
• Understanding of customer needs, and how to link their needs to products and services
• Core sale processes e.g. sales lifecycle, funnels and pipeline
• How marketing processes link with sales processes as part of a customer journey
• How to negotiate, handle objections and reach a conclusion
• The role of Procurement within an organisation including characteristics of regulations, policies and processes
• Value for money concepts including the balancing of quality, price and sustainable considerations
• Supplier approval process and the importance of due diligence
• The need for accurate specifications of requirements which reflect an organisation’s needs
• The legal and regulatory environment affecting procurement, including the supply of goods and services
• An awareness of an organisation's contractual obligations towards suppliers e.g. payment terms
• The four processes of negotiation (preparation, opening, bargaining and closure)
• Customers and their importance to a business
• Customer experience mapping including offline and digital
• Meeting customers’ after-sales needs
• communication
• principles of customer care
• finance
• health and safety
• information and data

Ready to offer a Marketing industry placement?

This course starts in September 2025, but if you're interested in offering an industry placement to a Marketing T Level student, contact us.